Brema It is a brand that was born in 1969, in Fabriano in the MarcheA pedigree of excellence in the world of motorcycling and now the decision to create a bike department. Brema Bike, to be precise. This move marks the brand's strategic entry into a rapidly expanding segment, transferring decades of technical know-how from engines to pedals.
KISKA as a partner
A highly desired debut, so meticulously crafted down to the last detail. The aesthetic and functional development was entrusted to KISKA , a Salzburg-based design company and leader in the field.
The result of this synergy is a visual language that integrates advanced ergonomics and protection , while keeping the brand's historical stylistic features intact.
KISKA has thus created products that meet the biomechanical needs of cyclists without betraying Bremen's visual identity . The brand's DNA clearly emerges, in the use of classic colors and the iconic placement of the logo on the sleeves, a direct reference to the history of knobby competitions.
Between Peak and Hills
A new collection, two distinct lines: Vetta and Colli. Both designed to meet specific specifications.. If VETTA is a line dedicated exclusively to the MTB and E-MTB world, with garments designed to withstand the stresses of extreme off-road riding, COLLI is instead designed for enthusiasts of Gravel and Adventure, where versatility and comfort for long distances are the key words, maintaining a refined aesthetic.
Another strong point of this new Brema Bike is its connection to the territory and nature. The names of the various models are chosen to recall the Italian topography. A genuine connection between quality and lifestyle . Completing the range is a wide selection of leisurewear and garments suitable for a more urban, post-race look.
Parallel worlds by attitude
Giovanni Barocci , owner and founder of Brema Bikes, says : "For Brema, technical performance is the essential prerequisite, what gives credibility and substance to each of our garments since 1969, but it is not the final goal. For us, cycling is first and foremost an escape from the daily grind, a quest for freedom ," he continues. "We put the individual and their desire to be part of something, a group, at the center of everything. A club that shares not only a passion, but a common language and a sense of belonging.
Those who choose Brema aren't looking for absolute performance against the clock, but rather the pleasure of identifying with a shared set of values. We want wearing Brema Bike to mean sharing an experience with other cyclists who appreciate the beauty of a story that began in 1969 and continues today, with the same attitude, on any terrain. A great challenge!
…And the challenge is clear
But this isn't simply an adaptation of an existing range to a new sector; it's a truly strategic corporate choice. Desired and implemented . A true department dedicated to bikes and the off-road philosophy. A philosophy Bremen knows well. The challenge, therefore, was to create a new product of high quality in terms of both technical performance and style.
The kits have already been distributed through a select network of top retailers and the brand's official online store.
With the launch of Brema Bike, the company aims to consolidate its position as a leader in all-terrain protective clothing . Whether on alpine trails or dirt roads.
