Scott is taking a bold step into the future and officially launching its Riders Club on an international scale. This isn't just a loyalty program. It's a global platform designed to create real connections between the brand and its fans . The goal is clear: to transform every customer into an active part of an international community united by a passion for cycling.
Lo Scott Riders Club was born in 2005 in Germany. The initial concept is simple but effective. Anyone who purchased a mid- to high-end Scott bike could access exclusive benefits. These included a welcome package and dedicated services, such as replacement in the event of an accident.Over time, the project has involved around 8.000 cyclists, with an active fan base that is still present today.
Finally in Italy
Today, the brand has decided to relaunch the project. After an initial reactivation in Germany, Austria, and Switzerland, the program is now also coming to Italy . The expansion will continue in key markets by the end of 2026. The goal is to build a global ecosystem capable of engaging riders of all levels.
The heart of the project is the community. Lo Scott Riders Club It aims to enhance every single moment spent in the saddle. It's not just performance that counts. It's the experiences that count.The dawn rides, the shared climbs, the laughs with friends. Every pedal stroke becomes part of a bigger story.
In this context, the club becomes a space for connection . Members can access exclusive experiences, dedicated events, and opportunities related to the Scott world. This approach strengthens the sense of belonging and consolidates the bond with the brand.
Concrete benefits for members
The program offers tangible benefits. Among the main ones: access to exclusive experiences with the brand and partners, dedicated discounts at bike parks and sponsored events, early access to new products and exclusive promotions, and an official welcome kit with branded accessories.
One of the most relevant elements is the Crash Replacement Program. In case of irreparable damage to the frame after an accident, Scott It offers advantageous terms for replacing your bike. The program is valid for up to three years from purchase, with progressive discounts: 50% in the first year, 30% in the second, and 20% in the third, for a service that increases perceived safety and the value of your investment.
An opportunity for brands and retailers
Lo Scott Riders Club It's not just an advantage for cyclists. It's also a strategic tool for the brand and the sales network. Customer loyalty becomes central. The program allows you to collect useful data and improve relationships over time.Members are also involved in after-sales service. Maintenance reminders and dedicated communications strengthen relationships with official retailers. This approach increases the likelihood of future purchases and builds brand trust.
Registration is free and open to adults. You must be the first buyer of a Scott bicycle with a minimum value of €2.000. Purchases must be made through official dealers, and the bike must be registered.
Anyone who has purchased a bicycle in the last five years can also join, provided they register within one year of purchase . Membership lasts for five years.
With the Riders Club, Scott redefines the concept of community in cycling. No longer just a product. Not just performance . But a relationship, experience, and shared identity, for a far-sighted project...
